Introduction
Agritourism is experiencing a remarkable surge in popularity, with more and more travelers seeking to escape the hustle and bustle of city life and connect with the land.
Among the various forms of agritourism, vineyard tourism has emerged as a standout, combining the allure of scenic landscapes, fine wine, and immersive cultural experiences.
For many vineyards around the world, wine tourism has become a vital revenue stream, allowing them to not only showcase their wines but also offer a variety of engaging, memorable experiences that attract tourists from all over.
This article takes an in-depth look at how vineyards have become leaders in the agritourism sector, exploring the growth of this niche, the economic impact of vineyard tourism, and the innovative strategies that vineyard owners use to turn their lands into must-visit destinations.
From wine tastings to luxury accommodations and sustainable practices, we'll explore how vineyards are capitalizing on this booming trend and how they continue to adapt and thrive in an increasingly competitive market.
A toast to the business of vineyard tourism is in order—let’s dive into what makes it so successful!
1. The Rise of Agritourism: A Global Phenomenon
Agritourism, the practice of attracting tourists to working farms or agricultural areas, has grown exponentially over the past few decades. In particular, vineyards have become one of the most recognized and successful forms of agritourism.
With wine being a product celebrated worldwide for its deep cultural, historical, and agricultural significance, it’s no surprise that travelers have begun seeking out wine-producing regions to explore, taste, and learn.
Historical Context: The Birth of Vineyard Tourism
Vineyard tourism can trace its roots back to the early 20th century in famous wine regions like France and Italy, where wine estates began offering tours of their vineyards to interested visitors.
However, it wasn't until the 1970s and 1980s, particularly in regions like California’s Napa Valley, that vineyard tourism truly began to flourish. The success of Napa Valley as a premier wine destination helped set the stage for vineyards worldwide to realize the potential of offering tourists a holistic experience that goes beyond just purchasing wine.
Current Trends in Vineyard Tourism
Today, vineyard tourism has evolved into a multimillion-dollar industry. Regions known for their wine production, including Napa Valley, Tuscany, Bordeaux, and the Barossa Valley, are drawing tourists in droves.
The desire for more authentic, immersive experiences has driven travelers to seek out these regions, not just for the wine but for the experience of the culture, food, history, and the land itself. Whether it's the charm of Tuscan vineyards, the sophisticated elegance of Napa wineries, or the picturesque beauty of the Barossa Valley, wine regions are enticing visitors from all over the world to experience the agricultural process firsthand.
This rise is not just limited to established wine-producing regions. New regions around the world, such as South America, South Africa, and parts of Asia, are seeing an influx of wine tourists as well.
The demand for authentic, rural experiences is expanding the global reach of vineyard tourism, making it a key player in the broader agritourism movement.
2. The Economics of Vineyard Tourism
For many vineyards, tourism has become an essential revenue stream that provides not only financial benefits but also a unique opportunity to promote their wines and brand. While producing wine is, of course, at the heart of every vineyard's business, offering a compelling experience for visitors can significantly enhance profitability.
Revenue Streams for Vineyards
Vineyards have learned to capitalize on multiple revenue streams through agritourism, with some of the most significant being:
Wine Tastings and Tours: Offering guests the opportunity to sample wines while learning about the winemaking process is a cornerstone of vineyard tourism. Tasting fees, which vary depending on the type of tour and number of wines sampled, can significantly add to a vineyard’s income.
Retail Wine Sales: Visitors often leave a vineyard with bottles of wine in hand, either because they enjoyed a particular variety or because they want to take a piece of the experience home. Exclusive wines only available at the vineyard or special discounts for visitors can drive sales and build brand loyalty.
Events and Festivals: Many vineyards host wine festivals, harvest celebrations, and private events, which can generate substantial income. These events often include wine pairings, live music, gourmet food, and other attractions, making them an enticing offer for both tourists and locals.
Dining and Accommodations: Vineyards that offer on-site dining—such as farm-to-table restaurants—and accommodations, from cozy bed-and-breakfasts to luxury resort-style properties, tap into another lucrative source of revenue. Offering full-service dining experiences paired with their wines not only increases guest satisfaction but also adds to the average spend per visitor.
Wine Clubs and Subscriptions: To build a loyal customer base and generate recurring income, many vineyards offer wine clubs, where members receive exclusive wines, discounts, and access to special events. These programs often have strong memberships, providing a steady stream of revenue throughout the year.
Diversification for Profit
For vineyards, expanding beyond just offering wine tastings can significantly boost profitability. By creating a full visitor experience, they can ensure that tourists stay longer, spend more, and return again. This strategy involves incorporating additional activities such as:
Workshops and Winemaking Experiences: Guests can take part in grape picking, wine blending, or bottling workshops that make the visit more interactive and memorable.
Culinary Experiences: Offering gourmet dining experiences or cooking classes paired with wines allows vineyards to cater to the growing interest in food and wine pairings.
Specialty Tours: Some vineyards have even branched out to offer private tours, helicopter tours over vineyards, or other luxury experiences, catering to a more affluent clientele.
By diversifying their offerings and positioning themselves as full-service destinations, vineyards can tap into the growing market of tourists seeking unique, high-quality agritourism experiences that go far beyond a typical winery visit.
3. Creating Memorable Experiences for Visitors
Creating unique and engaging experiences is essential for vineyard success in the agritourism world. When visitors come to a vineyard, they’re not just looking for wine; they want an experience that will stay with them long after they’ve left. Here’s how vineyards achieve this:
Wine Tastings and Tours
Wine tastings are often the centerpiece of a vineyard’s agritourism offering. However, the key to making a tasting memorable isn’t just about serving wine—it’s about crafting an experience.
Guided Tours: Knowledgeable staff or winemakers provide a guided tour of the vineyard, explaining the wine-making process, the history of the vineyard, and the unique characteristics of the wines.
Sensory Experiences: In addition to tasting wine, many vineyards incorporate sensory activities where guests use all their senses—taste, smell, sight, and touch—to learn more about wine and its nuances.
Personalized Tasting Experiences: Offering customized tasting sessions based on visitors’ preferences can enhance their engagement. For instance, some vineyards offer flights of wine that cater to specific tastes, such as reds, whites, or rare varietals.
Hands-on Activities
Tourists often enjoy being involved in the winemaking process, which allows them to connect more deeply with the vineyard. Hands-on activities, such as:
Grape Picking: Offering guests the chance to pick their own grapes during harvest time is a popular way to immerse visitors in the process.
Wine Blending Workshops: Allowing visitors to create their own wine blends, which they can take home, adds a fun and educational element.
Crushing Grapes: Some vineyards offer the chance to stomp grapes as part of a harvest celebration, creating an authentic, memorable experience.
Exclusive Experiences
Beyond the basics of wine tasting, many successful vineyards offer exclusive, high-end experiences designed to attract more affluent tourists:
Private Tours: Personal, private tours of the vineyard and cellar can make guests feel like VIPs.
Winemaker Dinners: Special dinners where guests dine with the winemaker, pairing gourmet dishes with exceptional wines, create a refined, intimate experience.
Wine Clubs and Memberships: These offer guests exclusive access to limited-edition wines, events, and private tastings, ensuring they return and maintain a connection with the vineyard.
Event Hosting
Vineyards are also great venues for special events. By hosting weddings, corporate retreats, or large festivals, vineyards not only increase revenue but also promote themselves to new visitors:
Weddings and Corporate Events: Vineyards with scenic views and a romantic atmosphere are often chosen for weddings and corporate events.
Wine and Food Festivals: Hosting events like harvest festivals, wine and food pairings, and regional wine events helps attract larger crowds.
Live Music and Entertainment: Hosting concerts or performances in a vineyard setting can draw in visitors looking for a unique evening out.
4. Vineyard Accommodations: Adding a ‘Stay’ to Wine, Dine, and Taste
Accommodations are one of the most lucrative aspects of vineyard agritourism. Many visitors prefer to stay on-site, making it possible for vineyards to provide an all-inclusive experience that includes wine, food, and a place to stay.
Here’s how they make it work:
On-Site Lodging
Vineyards are increasingly offering on-site lodging to keep visitors on the property, enhancing their experience. There are a variety of accommodations to suit different budgets and styles:
Boutique Hotels: Many vineyards invest in charming boutique hotels that reflect the character of the vineyard itself, offering guests a comfortable, stylish place to relax.
Luxury Villas and Lodges: High-end vineyards provide luxury accommodations such as private villas or cottages, offering a more exclusive experience.
Guesthouses: Smaller, more intimate options, like guesthouses or B&B-style accommodations, can offer a personalized, homey atmosphere.
Unique Stays
To set themselves apart, some vineyards provide unique, non-traditional accommodation options:
Glamping: The trend of glamorous camping, or "glamping," has found a perfect home in vineyards. Tents with high-end amenities set in picturesque locations provide guests with the chance to immerse themselves in nature without sacrificing comfort.
Farm Stays: Some vineyards offer farmhouse-style accommodations, allowing guests to stay in restored historic buildings that connect them to the agricultural roots of the vineyard.
Treehouses or Converted Barns: These provide visitors with an unforgettable experience, offering views of the vineyard and an immersion into the farming lifestyle.
The Importance of Amenities
Vineyard accommodations should go beyond just a place to sleep. Providing unique amenities adds value to the stay:
Spa Services: Many vineyard resorts include luxurious spa treatments using wine or grape-infused products, providing a soothing experience that aligns with the vineyard’s ethos.
Pools and Hot Tubs: Outdoor pools and hot tubs overlooking vineyards create the perfect relaxation space after a day of wine tasting.
Fine Dining and On-Site Restaurants: Having an on-site restaurant that uses local produce paired with estate wines adds significant appeal for guests. Some vineyards also offer private dining experiences or chef’s tables for a more intimate experience.
5. Sustainability and Environmental Practices in Vineyard Tourism
Sustainability is not only a crucial component for the planet but also an increasingly important aspect of attracting eco-conscious visitors to vineyards. Many modern tourists are looking for responsible travel experiences, and vineyards can capitalize on this trend by embracing green practices:
Eco-Friendly Practices
Sustainable farming is at the heart of many successful vineyards, and implementing eco-friendly practices can help create a stronger connection with customers:
Organic and Biodynamic Viticulture: Organic farming eliminates the use of synthetic pesticides and fertilizers, while biodynamic farming takes it a step further by integrating ecological principles that enhance soil health and ecosystem balance.
Water Conservation: Vineyards use irrigation systems that reduce water waste, helping to preserve natural resources while maintaining grape quality.
Solar Power: Many vineyards are implementing solar panels to reduce energy consumption and rely more on renewable energy sources.
Sustainability as a Marketing Tool
Vineyards that embrace sustainability can market this as part of their brand identity, attracting visitors who prioritize eco-tourism:
Eco-Certifications: Being certified by eco-certification organizations can help a vineyard stand out in the market as an environmentally conscious destination.
Educational Programs: Offering tours that highlight sustainable farming practices or teaching visitors about organic or biodynamic techniques can further enhance the vineyard’s reputation.
Green Accommodations: Implementing green technologies in accommodations, such as energy-efficient heating/cooling systems, low-flow water fixtures, and environmentally friendly cleaning products, appeals to sustainability-minded tourists.
The Role of Eco-Tourism in Vineyard Growth
Eco-tourism is more than just a trend—it’s a growing movement. Visitors are increasingly looking for sustainable, environmentally friendly travel options, and vineyards that position themselves as eco-tourism destinations can tap into this demand.
Sustainable Packaging and Local Partnerships: Offering sustainable packaging for wine products and supporting local farmers for food options (such as produce or dairy) further enhances the vineyard’s eco-friendly image.
Carbon Offsetting Programs: Some vineyards offer carbon offset programs, where a portion of the revenue goes toward environmental initiatives to reduce the carbon footprint.
By focusing on creating memorable experiences, offering a range of accommodations, and prioritizing sustainability, vineyards are not only boosting their profitability but also making a lasting impact on the agritourism industry.
6. Marketing Vineyard Tourism: Attracting and Engaging Visitors
As vineyards across the globe began to recognize the growing appeal of agritourism, they quickly realized that attracting visitors wasn’t just about producing great wine—it was about crafting an experience that resonated with tourists. And to achieve that, effective marketing was essential.
Building a Brand
In the early days of their ventures into agritourism, many vineyards sought to differentiate themselves by telling a unique story. Take Napa Valley’s iconic wineries, for example. As they transitioned from being small, local producers to international brands, they recognized the power of storytelling.
Many vineyards embraced their histories, weaving tales of family tradition, legacy, and a commitment to quality that spanned generations. This personal touch not only resonated with visitors but also made them feel more connected to the land and the wine they were tasting.
The most successful vineyards went further than just logos or catchy slogans—they crafted a holistic brand experience. Everything from their wine labels to their visitor experiences reflected their values and heritage.
For example, a family-owned vineyard in Tuscany emphasized its organic farming practices and the connection between the land and the wine, making it an appealing destination for eco-conscious tourists.
Leveraging Social Media
Vineyards soon realized the power of social media platforms like Instagram and Facebook in spreading their message. The vast majority of tourists planning wine country trips these days are likely to stumble upon these vineyards through visually captivating images and videos.
Vineyards like those in the Okanagan Valley in Canada understood this early on, and they capitalized on the beauty of their expansive vineyards and scenic landscapes, sharing pictures of sunset views over rows of vines or intimate wine-tasting moments. These images became synonymous with luxury and relaxation, drawing in more visitors.
But it wasn’t just about showcasing their product; it was about creating a narrative. Vineyards tapped into the power of user-generated content, encouraging visitors to share their experiences on social media.
By asking guests to tag the vineyard in their posts, wineries not only expanded their reach but also cultivated a community of loyal brand advocates. Collaborations with influencers and wine bloggers further helped to amplify their presence, turning a single Instagram post into a viral marketing tool.
Email Campaigns and Online Booking
Once a vineyard had successfully attracted attention, the next challenge was converting that interest into bookings. The most successful vineyard tourism operations understood this transition and invested in easy-to-use online booking systems.
These systems allowed tourists to book wine tours, accommodations, and even exclusive events with ease, enhancing the overall customer experience.
Vineyards like those in Bordeaux, France, started sending personalized email campaigns to potential guests, offering special promotions for local events, wine releases, or seasonal experiences.
By segmenting their audience and tailoring content to different types of travelers (e.g., couples looking for romantic getaways or families seeking educational experiences), they effectively nurtured long-term relationships with their customer base.
Collaborations and Partnerships
As vineyards ventured deeper into agritourism, many recognized the value of partnerships with local businesses. In regions like California's Napa Valley, vineyards began collaborating with restaurants, bed and breakfasts, and even local artisanal shops.
One iconic partnership involved a famous Napa winery teaming up with a renowned restaurant to offer wine-pairing dinners—a formula that attracted tourists seeking a luxurious and complete culinary experience.
In addition to local partnerships, vineyards also collaborated with tour operators to offer package deals that included guided tours, wine tastings, and transportation. By aligning themselves with other tourism providers, vineyards were able to tap into existing tourist flows and gain access to a broader audience.
7. Wine and Food: Pairing for Maximum Appeal
Vineyard tourism is about more than just the wine—it’s about creating a full sensory experience, and many successful vineyards understood early on that food was an integral part of the equation.
Farm-to-Table Dining
As vineyards grew in popularity, they realized that many tourists were seeking authentic, local experiences, particularly when it came to food. In places like California and New Zealand, vineyards began collaborating with local farmers to offer guests meals made with fresh, seasonal ingredients.
The concept of farm-to-table dining quickly took hold, and it wasn’t long before vineyards began offering gourmet meals paired perfectly with their wines.
The meals weren’t just delicious—they were also a reflection of the vineyard’s commitment to quality and sustainability. For instance, an award-winning vineyard in Sonoma County offered a weekly harvest dinner where all the ingredients were sourced from local farms, giving guests a taste of the area’s agricultural bounty.
This pairing of food and wine, where the region’s terroir was reflected in both the wine and the produce, became a hallmark of many successful vineyards.
Wine and Food Pairings
Understanding that wine and food were more than just complementary—they were symbiotic—many vineyards embraced the art of wine pairing to elevate the entire experience. As more tourists began to seek out culinary and wine tourism experiences, some vineyards began to host “wine and dine” events that became highly anticipated by guests.
Take, for example, the luxury vineyards in Italy's Tuscany region, where the winemakers collaborated with local chefs to craft specific pairings that would enhance the tasting experience.
These exclusive dinners would feature dishes like handmade pastas paired with robust reds, creating unforgettable moments for guests.
Winemaker dinners, where guests dine in intimate settings with the winemakers themselves, became highly popular.
These experiences not only served exquisite food and wine but also gave tourists the opportunity to hear firsthand about the production processes, further deepening the connection between the guests and the vineyard.
The Role of Special Events
Many of the most successful vineyard tourism operations realized that one way to keep visitors engaged year-round was by hosting special events. Harvest festivals, wine auctions, cooking classes, and seasonal wine releases became an important part of their tourism strategies.
In places like the Napa Valley, these events turned into annual traditions that drew large crowds. For example, the Harvest Wine Celebration, where visitors are invited to tour local wineries and taste new wines, became a sought-after event for both locals and international visitors alike.
Other vineyards took it a step further by hosting art exhibits, live music performances, and even yoga retreats on the grounds, all while incorporating wine into the experience.
8. The Technology Behind Vineyard Tourism
As vineyards dove deeper into the world of agritourism, they realized the importance of embracing technology to enhance the visitor experience and streamline operations. From virtual tours to mobile booking apps, technology played a pivotal role in shaping the modern vineyard tourism experience.
Virtual Tours and Online Experiences
With the rise of digital connectivity, vineyards quickly adapted by offering virtual wine tastings and tours. During the early days of the pandemic, wineries across the globe began offering online experiences that allowed guests to join tastings from the comfort of their homes.
These virtual offerings were not just about staying connected with customers—they were also an innovative way to keep revenue flowing when in-person visits were limited.
Wineries in regions like Napa Valley began hosting live-streamed events where guests could interact with the winemakers in real-time.
These sessions included wine-tasting tutorials, vineyard tours, and in-depth discussions about the winemaking process. The success of these digital experiences showed that even in the absence of physical presence, vineyards could still engage customers and grow their audience.
Booking Systems and Apps
Recognizing the growing demand for seamless, user-friendly experiences, many vineyards adopted advanced booking systems that simplified the process for visitors. Instead of relying on phone calls or email confirmations, vineyards in top wine regions began offering intuitive online platforms where tourists could book everything from tastings to overnight stays.
In addition, some vineyards developed their own mobile apps, providing a more personalized experience for their guests.
These apps not only allowed for easy booking but also included features such as virtual vineyard maps, real-time tour schedules, and notifications about exclusive offers or events.
Social Media and Digital Content
Social media platforms became a crucial part of vineyard tourism marketing. Vineyards began to share visually stunning photos and videos, highlighting the beauty of their locations and experiences.
They also created engaging content like behind-the-scenes footage, winemaking tutorials, and stories from the vineyard workers. This type of content helped visitors feel more connected to the vineyard, even before they booked their trip.
The most successful vineyards recognized the value of influencers and collaborated with bloggers and social media personalities to amplify their reach. A well-placed Instagram post from a popular food blogger or travel influencer could lead to a surge in bookings, and the vineyards quickly capitalized on this trend.
These are just a few ways that successful vineyards around the world embraced technology, marketing, and immersive experiences to create thriving agritourism businesses.
By adapting to changing trends and responding to the demands of modern travelers, they have set the standard for how to turn a vineyard into a must-visit destination for wine lovers and tourists alike.
9. Challenges in Vineyard Tourism and How They Overcame Them
Managing Seasonality
One of the biggest hurdles vineyards face is the seasonality of tourism. The harvest season brings in the most tourists, but what about the quiet months when the vines are dormant? Successful vineyards found innovative ways to manage this downtime and keep visitors coming year-round.
For instance, some expanded their offerings to include winter wine tastings, holiday events, and cozy, fireside experiences. Special themed weekends such as “New Year’s Eve Wine and Dine” or “Winter Harvest Retreats” helped ensure consistent foot traffic.
They also focused on attracting local visitors, offering promotions or exclusive deals for nearby residents, ensuring the vineyards weren’t solely reliant on international tourism.
Balancing Agriculture with Tourism
The vineyards’ ability to maintain their agricultural roots while embracing tourism is a delicate balance. To avoid overwhelming their farming operations, many vineyards created dedicated tourist areas and timed tours to coincide with off-peak farm hours.
For example, vineyard tours were offered early in the morning or late in the afternoon, when farm tasks like harvesting or pruning weren’t in full swing.
Having separate teams for tourism and agriculture allowed for smoother operations, ensuring neither the visitor experience nor the crops were negatively affected.
Managing Costs and Resources
Running a vineyard while simultaneously running a tourism business can be resource-intensive, but many vineyard owners tackled this challenge by investing in efficiency. They implemented energy-saving measures, like solar panels and rainwater harvesting systems, reducing overhead costs.
They also leveraged the strength of partnerships with local chefs, event planners, and hotels to share operational costs and bring in more customers. In some cases, vineyards utilized digital tools to streamline bookings, automate marketing efforts, and track financial performance, which helped them make better resource allocation decisions.
Dealing with Competition
With more vineyards capitalizing on the agritourism trend, standing out became crucial. To overcome competition, successful vineyards focused on niche markets, emphasizing their unique offerings.
Some vineyards leaned into their local heritage and offered storytelling tours that explained their winemaking traditions, while others invested in unique experiences like hot air balloon rides over the vineyards, or even horseback tours through the grapevines.
The key to competing was not just offering wine but curating a holistic, unforgettable experience for every visitor.
10. Future of Vineyard Tourism: Emerging Trends
Luxury and Exclusive Experiences
The future of vineyard tourism is increasingly moving toward luxury and exclusivity. Many vineyards recognized the rising demand for private and personalized experiences, so they adapted by offering high-end accommodations, private tastings, and VIP access to winemaking events.
For instance, some vineyards created private wine and food pairings with renowned chefs or offered intimate, customized tours where guests could interact directly with winemakers.
Exclusive “winemaker for a day” experiences were introduced, allowing guests to try their hand at blending their own wine, giving them a memorable experience that goes beyond just visiting.
Experiential Tourism
Vineyards are also capitalizing on the experiential tourism trend, moving beyond traditional tastings to offer hands-on activities. Many embraced the idea of "farm-to-table" by allowing guests to participate in grape picking, learn about organic viticulture, or even attend wine blending workshops.
By offering deeper, more interactive experiences, these vineyards didn’t just sell a product, they sold an experience, one that connected visitors to the land, the vines, and the winemaking process.
This shift in focus from mere consumption to active participation has made wine tourism more engaging and memorable.
Authenticity and Sustainability
As travelers grow more conscious of sustainability, vineyards are placing a greater emphasis on authentic, eco-friendly practices. The best vineyards have embraced organic farming, solar energy, and green tourism initiatives, creating an experience that aligns with the values of eco-conscious tourists.
By showcasing their sustainable practices—such as creating zero-waste tasting rooms or offering eco-friendly accommodations—they have not only created a niche market but also strengthened their brand identity as responsible, eco-conscious businesses.
Authenticity has become a major selling point, with travelers increasingly looking for meaningful experiences that connect them to the land.
Appealing to the Next Generation
While wine tourism is traditionally associated with older, affluent demographics, many vineyards are reaching out to a younger, more diverse crowd. They are doing this by offering lower-cost, more casual wine-tasting experiences, along with Instagram-worthy events such as outdoor festivals or food trucks paired with wine tastings.
Vineyards are increasingly using social media to engage with millennials and Gen Z, offering virtual tastings, behind-the-scenes winemaking content, and influencer collaborations to make their vineyards more accessible and exciting for younger tourists.
This fresh approach has proven successful in drawing in a new generation of wine enthusiasts and creating buzz around the vineyard experience.
Conclusion: A Toast to Agritourism: Inside the Business of Vineyard Tourism
Vineyards around the world have mastered the art of turning agritourism into a thriving business by combining wine, dining, and accommodations into unforgettable experiences.
By understanding the challenges they face—such as seasonality, balancing agriculture with tourism, and managing costs—they have learned to adapt and innovate. They’ve shifted from simply selling wine to creating immersive, hands-on experiences that resonate with today’s travelers.
From exclusive wine tastings to sustainable farming practices and social media engagement, vineyards have crafted an experience that goes far beyond the bottle.
As the agritourism sector continues to evolve, the future of vineyard tourism looks bright.
With trends focusing on luxury, experiential activities, authenticity, and eco-consciousness, the most successful vineyards will continue to evolve, staying one step ahead of the competition. They are proving that the key to success lies not just in producing quality wine, but in creating memorable, meaningful experiences for their visitors.
By taking cues from the pioneers in the industry, other agritourism ventures can also create their own path to success.
The journey from the vineyard to the tasting room, from the farm to the table, is a model that can inspire other agricultural businesses to embrace tourism, diversify their revenue streams, and turn their land into a thriving destination.
A toast to the vineyards—may their future in agritourism continue to grow and flourish, one glass at a time!