Agritourism Business Success
AS FEATURED IN
The Business Times
FOR SMALL FARM OWNERS WHO WANT A SECOND INCOME
My Farm Grows a Fruit So Smelly Many Hotels Ban It. Visitors Still Travel From Around the World to Eat It.
If people will cross oceans for durian, visitors will come to your farm too. Get my free 21-Point Agritourism Blueprint: the steps I used to turn a small, money-losing farm with a muddy road and no scenery into a destination that welcomes 50 to 100 visitors a week in season.
Bloomberg News featured our farm, Bloopy Durians, and the muddy 4WD track that became one of our paid attractions (February 2026).
This Is For You If…
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You work hard, but selling at wholesale prices barely covers your costs
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Your farm feels too small to make real money
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You want extra income without buying more land
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You don’t know marketing, websites or social media
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You don’t want to spend thousands of dollars to get started
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You want advice from a real farmer, not a professor
If that sounds like you, keep reading. I was in exactly the same place.
MY STORY
I Never Planned to Run a Tourist Attraction. I Was Just Trying to Stop Losing Money.
Hi, I’m Stephen Loke.
During the Covid lockdowns, I took over the small farm my father left us in Bentong, Pahang, Malaysia: about 200 durian trees, plus mangosteen, rambutan, duku langsat and a few other fruit trees.
I thought the farm would give me a living.
Musang King durians. People either love them or hate them. If I could build a farm attraction around a fruit like this, you can build one around yours.
It didn’t.
Imported fertilizer, labor, pesticide and irrigation swallowed every harvest. Even in a bumper year, our account stayed in the red.
And durian is seasonal. When the season ended, so did the income.
If you run a small farm, you know this frustration. You don’t have the money or the manpower that bigger farms have.
Our durian harvest. Even in good years, labor, fertilizer and pesticide costs ate up what we earned.
So I did what most farmers do. I planted more.
Chillies. Cucumber. Bitter gourd. Thousands of banana trees, because I heard you can harvest them every week. I spent money on irrigation and a nice farmhouse too.
I lost more money.
Some of the banana trees I planted. Growing more crops only meant losing more money.
So I Opened the Farm Gate to Visitors
Finally, I tried something different. I set up a simple website and a Facebook page and invited visitors to the farm.
There was one problem. My farm was the last place anyone would call a tourist attraction:
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The only way in was a muddy estate road
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Visitors could only get in by four-wheel drive
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There were no ponds, no landscaping and no pretty views
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I was fast running out of cash to build anything
The first visitors came from Singapore anyway. They didn’t just want to buy durians. They wanted to taste the fruit where it grew and see real farm life, and they were happy to pay for it. Once they came, the ball kept rolling.
“I had been trying to sell more fruit. What people really wanted was the farm.”
So I turned the problem into the product. That muddy ride into the farm became a paid four-wheel-drive adventure.
Today, during durian season, 50 to 100 visitors a week come to our farm, Bloopy Durians, from across Asia, Europe, Australia and North America. We’ve been featured by Bloomberg News and Asahi Shimbun, recognized by the Mayor of Kuala Lumpur, and filmed by a YouTuber with 1.6 million followers.
Best of all, the income from visitors means I no longer worry whether the harvest will be big or small.
I wish someone had walked me through all of this when I started. Now I help small farm owners do the same, using everything I learned the hard way.
THE BIG IDEA
Stop Selling Only Your Harvest. Start Selling the Experience.
When you sell to a middleman, you get the lowest price in the chain. When visitors come to your farm, the same fruit is worth far more, because now it comes with a place, a story and a memory.
With visitors coming to your farm, you can:
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Sell at retail, not wholesale. Visitors buy direct, so the middleman’s margin stays with you.
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Charge an entrance fee. Families pay to give their children a day on a real farm.
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Add paid experiences. Fruit picking, guided tours, a 4WD ride. Small extras add up.
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Get noticed. Happy visitors post, review and recommend you. Tour guides, media and influencers follow.
Young families visit so their children can learn on a real farm. They pay an entrance fee, and that income helps keep our farm going.
Groups of friends who love nature visit too. That’s me on the far left with some of our visitors.
The muddy track into our farm is now a paid four-wheel-drive adventure. Once visitors come, small extras like this add up.
WHAT HOLDS FARMERS BACK
3 Beliefs That Keep Small Farms From Earning From Visitors
I believed all three when I started. Here’s what changed my mind.
1. “I don’t know marketing or technology.”
Neither did I. A simple website and a well-kept Google Business Profile put Bloopy Durians at the top of Google when people search for Musang King durians, and our Google reviews grew from 85 to 152 to 303, season after season.
You don’t need tech skills or a big ad budget. You need to be easy to find, and to give people a reason to come.
Search “eat Musang King” on Google and our farm’s simple website, Bloopy Durians, is the first result.
2. “My farm is too small and too plain.”
Visitors don’t come for your facilities. They come for what’s ordinary to you and new to them.
Visitors from Taiwan came to our farm just to look at durian trees. Families come so their children can see where fruit actually grows. And our muddy estate road, the thing I was most embarrassed about, became a paid 4WD adventure.
Start with what you already have. The quirks of your farm can become the experience.
3. “Nobody will travel to my farm.”
I thought that too. My first visitors came from Singapore. Others followed from Japan, Germany, Italy, Australia, the United States and more.
Once a few people have a great time and leave reviews, word spreads. Now tour guides bring groups, and influencers message me asking to film at the farm.
You don’t need a huge social media following either. Mine isn’t big. Visitors mostly need to find you, see that others loved it, and know how to book.
PROOF
Real Visitors. Real Messages. Real Recognition.
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50 to 100 visitors a week during durian season
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303 Google reviews at 4.9 stars, up from 152 last season and 85 the season before
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Featured by Bloomberg News and Asahi Shimbun
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Recognized by the Mayor of Kuala Lumpur for promoting tourism
And here’s what visitors message me before they even arrive:
Visitors who are excited before they arrive tend to have a great day, leave detailed reviews, and bring their friends next season. None of this needed a big budget. It needed a plan.
Then Tourism Officials Started to Take Notice
As the farm grew, tourism officials started to notice. We were invited to supply durians to an event hosted by the Mayor of Kuala Lumpur, and our team was recognized for helping promote tourism.
I’m not telling you this to boast. Recognition like this brings media coverage, partnerships and more visitors, and it starts with the same simple steps.
We were invited to supply durians to an event hosted by the Mayor of Kuala Lumpur, Malaysia’s capital city.
My wife with the deputy ambassador of Croatia to Malaysia.
My wife and me with a representative of the Kuala Lumpur Tourism Association.
Our team receiving recognition from the Mayor of Kuala Lumpur for helping promote tourism.
Every one of these opportunities started the same way: a small farm, a few happy visitors, and a plan to get found. That plan is what I share in the free blueprint.
85 Google Reviews. Then 152. Now 303.
Season after season, the number keeps climbing: 85 reviews… then 152… and today, 303. Same small farm. Same 4.9-star rating.
We don’t have thousands of reviews or millions of visitors. Every one of these was earned the slow way: one happy visitor at a time. During durian season, 50 to 100 people a week visit our farm. See it for yourself at www.bloopydurians.com
Our Google profile today: 303 reviews, 4.9 stars. Even as a small farm, strong reviews bring us visitors from America, Indonesia, China, Australia and beyond.
Rewind one season: 152 reviews. Same 4.9 stars.
Why should you care? Because before anyone drives out to your farm, they read your Google reviews. A strong profile fills your farm. A thin one keeps it empty.
And the season before that: 85.
Here’s the lesson. You don’t need thousands of reviews. You need genuine, detailed reviews from happy visitors, because that’s what strangers read before they decide to visit.
Our Google profile has had more than 2,600 customer interactions. And one person searching often brings their whole family or group of friends.
YOUR NEXT STEP
Where to Start
If you’re ready to bring visitors to your farm, here’s the simplest path:
1. Free: The 21-Point Agritourism Blueprint. The steps to attract visitors, structure your offers and grow your farm’s income. Get it with the form at the bottom of this page.
2. US$7: 10 Real Farms Making Money With Agritourism. How 10 farms, from Italy to Vietnam to Hawaii, turned visitors into income. You’ll find it in the Store.
3. US$7 to US$27: The guide library. Farm activities, money-making models and getting fully booked, also in the Store.
4. US$50: Talk to me one-on-one. Book a consultation below and we’ll look at your farm together.
50 US dollars
FAQ
Questions Farmers Often Ask
My farm isn’t pretty. Can this still work?
Mine wasn’t either: no ponds, no landscaping and a muddy estate road. Start with what you have, and make your farm’s quirks part of the experience. Our muddy road became a paid 4WD ride.
I don’t grow anything exotic. Will anyone care?
What’s ordinary to you is new to a city family or a tourist. Visitors from Taiwan came to our farm just to look at durian trees. The experience matters more than the crop.
I don’t have money to build facilities.
You don’t need new buildings to start. I started when I was running out of cash. My article “How to Launch an Agritourism Business Using Only the Infrastructure You Already Own” on the blog walks through how.
I’m not in Malaysia. Does this apply to my farm?
Yes. Selling the experience, getting found on Google and earning great reviews work anywhere. My guides and articles study farms in Australia, Italy, Vietnam, Hawaii, the US and more.
Do I need a big social media following?
No. My accounts aren’t big. Visitors mostly need to find you on Google, see that others had a great time, and know how to book.
Where should I start?
Start with the free 21-Point Agritourism Blueprint. You can get it with the form at the bottom of this page.
Every farm has something visitors can’t get at home. For me, it was durian. What is it on your farm?
